AI receptionist for service businesses

Every call and DM answered.In seconds. 24/7.

<60 sto first reply
24/7no days off
LV·RU·ENcustomer's language

One assistant answers your phone, another your Instagram messages. Both qualify the client and book straight into your calendar — in Latvian, Russian and English, in your tone, day and night.

Built forIVANNA Nail StudioSOON HRGaršeigs
AI Receptionist

Your phone answers 24/7. Even without you.

Picks up every call, answers questions about services, prices and hours, and books the appointment during the call — in a natural voice, in the caller's language. Complex calls go to a human.

  • Answers every incoming call — including outside working hours and when the line is busy
  • Books, reschedules and confirms appointments in your calendar
  • Understands natural speech — no "press 1" menus for your customers
  • Call summaries and missed-opportunity reports to your inbox
Incoming call·Answered by NORMS AI
Booked · SMS confirmation sent
DM Assistant

Bookings happen while you sleep.

Replies to every Instagram message in your tone, qualifies the enquiry and leads it to a booked slot. Every chat stays in your inbox — step in at any moment.

  • Trained on your offer, your framework, your ideal client profile and your past conversations — it writes the way you write.
  • Calendly, GoHighLevel or Google Calendar — the slot is taken inside the conversation.
  • Timing you set yourself — before the proposal, after the proposal, and for the no-shows.
  • Collaboration requests, “are you an AI?” questions and calendar conflicts are passed straight to you.
Beauty Studio·Active now
Booked · tomorrow 16:00
AI Consulting

Not sure where AI fits? We'll find it.

A call, an honest look at how your business runs, and a prioritised map of where automation saves time and money — which we then build and support.

  • We explain everything in plain business terms, without technical jargon
  • Recommendations only where automation actually pays off
  • We implement the solutions ourselves and stay on for support
1

Intro call

We listen: how you work today, where the time goes, what annoys you and your customers.

2

Process analysis

Together we find the exact places where enquiries, bookings or hours are being lost.

3

Solution map

A concrete, prioritised plan: what to automate first, what it changes, what it takes.

4

Build & support

We set up the solutions, train them on your data and stay with you as they run.

Live demo

See it with your own business.

Enter your business Instagram username. The AI reads public information about your business and builds a demo assistant — usually in under a minute. No passwords, no access to your account.

or

The demo is built from publicly available information and whatever you added above. The full version connects to the account directly through the official Instagram authorization flow and learns from the complete profile, posts and chat history.

We couldn't gather enough public info

The profile may be private or not widely indexed yet. You can retry, add your services manually under "Add details", or explore the demo with a sample business.

B
Demo assistant forBusiness@business
AI assistant active

Business profile

Services & prices the AI found

Items marked ~ are demo assumptions — the full version reads exact data from your account and price list.

What the AI learned

Conversation framework

Greeting→Answer→Qualify→Booking

In the full version you'll track

—new leads
—reply rate
—booked appointments
—top questions
B
Businessvia NORMS AI · Active now
Connection hiccup — please try again.

This conversation is generated live from the scanned data — sit back and watch.

Trained on your business

One inbox. Every conversation handled.

Answered, qualified and moved toward a booking — all at the same time, in the customer's language.

Honest comparison

Phone admin vs AI receptionist

Admin on the phone
AI Receptionist
Working hours
8 hours, weekdays
24/7, no days off
Missed calls
Lunch, evenings, busy line
None
Calls at once
1–2
Unlimited
Languages
Depends who picks up
LV · RU · EN
Booking into the calendar
Manually, after the call
Instantly, during the call
Call overview
From memory
Summary of every call

The assistant doesn't replace your team — it takes the routine off their hands. Complex situations are always handed over to a human.

Clients

Built for real businesses in Latvia.

Three systems running every day — at IVANNA Nail Studio, SOON HR and Garšeigs.

ivannanails.lv — the website and online booking NORMS AI built for IVANNA Nail StudioAI receptionist · live since 2026
IVANNA Nail Studio interior, Rīga
IVANNA Nail Studio — two salons, 13 nail artists, calls + Instagram + online booking in three languages. ivannanails.lv ↗
13nail artists in 2 salons, one synced calendar, bookings by phone, Instagram and web — IVANNA Nail Studio
30 sfrom a photographed paper invoice to the payment list with deadlines — Garšeigs, ~30 suppliers
minHR documents generated from the employment contract in minutes instead of hours — SOON HR

What our partners say

Questions

Everything clear. Before the first call.

How is this different from a regular chatbot?
Will customers notice they're talking to an AI?
Doesn't this violate Instagram's rules?
What happens when the assistant doesn't know the answer?
How long does implementation take?
Which languages does it work in?
How much does it cost?
Where does my customers' data go?
Contact

Let's talk about your business.

Leave your details — we reply within one business day with a plan for your case. No obligation.

team@normaisolutions.com
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Free. Under a minute. From your public Instagram.
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